Everyone wants their website to be on the first page of all search engines, but basic knowledge of SEO is not sufficient to get this, businesses are growing more attentive without access to high level consulting and lot of experience knowing about SEO services there is a lot of competition to get over it. There is also a lot of SEO strategies and tactics you must know before staring SEO
Commit yourself to the process:
SEO results aren’t constant the technique worked this year may not may not work next year. Search engine algorithms change regularly. It requires a long time outlook and commitment
Be patient
You should not expect results in a day’s SEO is not about instant fulfillment. Results often take months to see. This is especially true the smaller you are and the newer you are for the business
Do keyword research
Google’s Ad Words Keyword Tool is very useful tool for webmasters to search keywords for free. Do keywords research to start the project
Start a blog and participate with other related blogs
Google in particular, love blogs for the fresh content and rich data. Away from that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links.
Include a site map page
Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is particularly helpful if your site has a hard crawl navigation menu.
Ask a lot of questions when hiring an SEO company
Before selecting the company it’s your job to know about the company tactics and ask for specifies. Then do your own research about the company on online. Ask if there are any risks involved
Build a great web site
You want your website to show up on the first page of results. Before that Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be sincere. If it’s not then make it better.
Install web analytics
Before starting the work you should have clearly defined goals for your SEO efforts, for that and you’ll need to install web analytics software in place so that you can track what’s working and what’s not.
Use keywords in anchor text
Anchor text links based on targeted keywords can improve your on-page optimization and help to generate more web site traffic. Anchor text helps tells spiders what the linked-to page is about.
Create unique and great content
Content is king for any website, search engine love content. Websites need more fresh content to be ranked higher in search engines' results.
Thursday 9 February 2012
Tuesday 7 February 2012
Google’s Latest Algorithm Changes (Freshness Update Gets Updated)
Is Google trying to replace realtime search with algorithm tweaks?
Google rolled out “Search Plus Your World” in January, but that’s not the only change they made to how they deliver search results. Not even close.
If you’ve been following, you may know that Google has been putting out blog posts the last few months highlighting some of the various algorithm changes they’ve made (without giving away the secret sauce of course). Here’s our coverage of last month’s updates.
Here’s what Google now lists for January:
Fresher results. [launch codename “nftc”] We made several adjustments to the freshness algorithm that we released in November. These are minor updates to make sure we continue to give you the freshest, most relevant results.
Faster autocomplete. [launch codename “Snappy Suggest”, project codename “Suggest”] We made improvements to our autocomplete system to deliver your predicted queries much faster.
Autocomplete spelling corrections. [launch codename “Trivial”, project codename “Suggest”] This is an improvement to the spelling corrections used in autocomplete, making those corrections more consistent with the spelling corrections used in search. This launch targets corrections where the spelling change is very small.
Better spelling full-page replacement. [launch codenames “Oooni”, “sgap”, project codename “Full-Page Replacement”] When we’re confident in a spelling correction we automatically show results for the corrected query and let you know we’re “Showing results for [cheetah]” (rather than, say, “cheettah”). We made a couple of changes to improve the accuracy of this feature.
Better spelling corrections for rare queries. This change improves one of the models that we use to make spelling corrections. The result is more accurate spell corrections for a number of rare queries.
Improve detection of recurrent event pages. [launch codename “neseda”] We made several improvements to how we determine the date of a document. As a result, you’ll see fresher, more timely results, particularly for pages discussing recurring events.
High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.
Cross-language refinements. [launch codename Xiangfan] Previously, we only generated related searches based on the display language. With this change, we also attempt to auto-detect the language of the original query to generate related search queries. Now, a user typing a query in French might see French query refinements, even if her language is set to English.
English on Google Saudi Arabia. Users in Saudi Arabia can now more easily choose an English interface to search on google.com.sa.
Improved scrolling for Image Search. Previously when you scrolled in Image Search, only the image results would move while the top and side menus were pinned in place. We changed the scrolling behavior to make it consistent with our main search results and the other search modes, where scrolling moves the entire page.
Improved image search quality. [launch codename “endearo”, project codename “Image Search”] This is a small improvement to our image search ranking algorithm. In particular, this change helps images with high-quality landing pages rank higher in our image search results.
More relevant related searches. Sometimes at the bottom of the screen you’ll see a section called “Searches related to” with other queries you may want to try. With this change, we’ve updated the model for generating related searches, resulting in more useful query refinements.
Blending of news results. [launch codename “final-destination”, project codename “Universal Search”] We improved our algorithm that decides which queries should show news results, making it more responsive to realtime trends. We also made an adjustment to how we blend news results in Universal Search. Both of these changes help news articles appear in your search results when they are relevant.
Automatically disable Google Instant based on computer speed. [project codename “Psychic Search”] Google Instant has long had the ability to automatically turn itself off if you’re on a slow internet connection. Now Instant can also turn itself off if your computer is slow. If Instant gets automatically disabled, we continue to check your computer speed and will re-enable Instant if your performance improves. We’ve also tweaked search preferencesso you can always have Instant on or off, or have it change automatically.
I thought it seemed like Google was placing a great deal of emphasis on recency. Now, we find out that they’ve made adjustments to the freshness update to make them even fresher and “more relevant”. I’m not sure that “more relevant” part is always working, however. Sometimes the freshest result isn’t the most relevant, and sometimes I think Google is showing results that would be better with less emphasis on freshness.
Sometimes.
Other times, it can be helpful. I guess it does, to some extent, make up for Google’s lack of realtime search, which went away with the expiration of the company’s agreement with Twitter last year.
Again, to some extent. Not the full extent.
The “final-destination” update, which deals with how Google blends news results into the mix is worth noting as well. The fact that this is based around “realtime trends” seems to be another area where Google attempting to fill the void of realtime search.
Don’t expect Google to get Twitter-based realtime search back anytime soon. The two companies apparently won’t even talk to each other.
Note that the Panda update was also addressed.
Do you think Google’s recent changes have made results better? Let us know in the comments.
Source : http://www.webpronews.com/google%E2%80%99s-latest-algorithm-changes-freshness-update-gets-updated-2012-02
Google rolled out “Search Plus Your World” in January, but that’s not the only change they made to how they deliver search results. Not even close.
If you’ve been following, you may know that Google has been putting out blog posts the last few months highlighting some of the various algorithm changes they’ve made (without giving away the secret sauce of course). Here’s our coverage of last month’s updates.
Here’s what Google now lists for January:
Fresher results. [launch codename “nftc”] We made several adjustments to the freshness algorithm that we released in November. These are minor updates to make sure we continue to give you the freshest, most relevant results.
Faster autocomplete. [launch codename “Snappy Suggest”, project codename “Suggest”] We made improvements to our autocomplete system to deliver your predicted queries much faster.
Autocomplete spelling corrections. [launch codename “Trivial”, project codename “Suggest”] This is an improvement to the spelling corrections used in autocomplete, making those corrections more consistent with the spelling corrections used in search. This launch targets corrections where the spelling change is very small.
Better spelling full-page replacement. [launch codenames “Oooni”, “sgap”, project codename “Full-Page Replacement”] When we’re confident in a spelling correction we automatically show results for the corrected query and let you know we’re “Showing results for [cheetah]” (rather than, say, “cheettah”). We made a couple of changes to improve the accuracy of this feature.
Better spelling corrections for rare queries. This change improves one of the models that we use to make spelling corrections. The result is more accurate spell corrections for a number of rare queries.
Improve detection of recurrent event pages. [launch codename “neseda”] We made several improvements to how we determine the date of a document. As a result, you’ll see fresher, more timely results, particularly for pages discussing recurring events.
High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.
Cross-language refinements. [launch codename Xiangfan] Previously, we only generated related searches based on the display language. With this change, we also attempt to auto-detect the language of the original query to generate related search queries. Now, a user typing a query in French might see French query refinements, even if her language is set to English.
English on Google Saudi Arabia. Users in Saudi Arabia can now more easily choose an English interface to search on google.com.sa.
Improved scrolling for Image Search. Previously when you scrolled in Image Search, only the image results would move while the top and side menus were pinned in place. We changed the scrolling behavior to make it consistent with our main search results and the other search modes, where scrolling moves the entire page.
Improved image search quality. [launch codename “endearo”, project codename “Image Search”] This is a small improvement to our image search ranking algorithm. In particular, this change helps images with high-quality landing pages rank higher in our image search results.
More relevant related searches. Sometimes at the bottom of the screen you’ll see a section called “Searches related to” with other queries you may want to try. With this change, we’ve updated the model for generating related searches, resulting in more useful query refinements.
Blending of news results. [launch codename “final-destination”, project codename “Universal Search”] We improved our algorithm that decides which queries should show news results, making it more responsive to realtime trends. We also made an adjustment to how we blend news results in Universal Search. Both of these changes help news articles appear in your search results when they are relevant.
Automatically disable Google Instant based on computer speed. [project codename “Psychic Search”] Google Instant has long had the ability to automatically turn itself off if you’re on a slow internet connection. Now Instant can also turn itself off if your computer is slow. If Instant gets automatically disabled, we continue to check your computer speed and will re-enable Instant if your performance improves. We’ve also tweaked search preferencesso you can always have Instant on or off, or have it change automatically.
I thought it seemed like Google was placing a great deal of emphasis on recency. Now, we find out that they’ve made adjustments to the freshness update to make them even fresher and “more relevant”. I’m not sure that “more relevant” part is always working, however. Sometimes the freshest result isn’t the most relevant, and sometimes I think Google is showing results that would be better with less emphasis on freshness.
Sometimes.
Other times, it can be helpful. I guess it does, to some extent, make up for Google’s lack of realtime search, which went away with the expiration of the company’s agreement with Twitter last year.
Again, to some extent. Not the full extent.
The “final-destination” update, which deals with how Google blends news results into the mix is worth noting as well. The fact that this is based around “realtime trends” seems to be another area where Google attempting to fill the void of realtime search.
Don’t expect Google to get Twitter-based realtime search back anytime soon. The two companies apparently won’t even talk to each other.
Note that the Panda update was also addressed.
Do you think Google’s recent changes have made results better? Let us know in the comments.
Source : http://www.webpronews.com/google%E2%80%99s-latest-algorithm-changes-freshness-update-gets-updated-2012-02
Sunday 5 February 2012
SEMPO Chennai Meetup - Summary - SEO Meetings Chennai - SEO Events Chennai
Key Takeaways from SEMPO-2011
Speakers:
Speakers:
1. Vivek Bhargava: Chairman, SEMPO India
2. Ramasubramanian Alwarsamy: Social Media Consultant
3. Navneet Kaushal: CEO, Page Traffic
4. Benedict Hayes: VP - Digital Strategy, Communicate 2
5. Siby Kuriakose, Head of Digital Marketing, Cognizant
Key learning’s from the speakers
1. Vivek Bhargava: Chairman - WPO – Web Presence Optimization
This can be achieved by using brand keywords in all social networking platforms.
- Do not restrict optimization to website. Expand the optimization efforts to other channels like News, Wiki, Social Network’s
- Concentrate content more specific to Psychographics than Demographics
- Website content is not only text. Consider Images, Videos, Games, Apps, Facebook & Twitter also as content
- PageRank is not only the main concern. CTR of the organic search results will play a major role in ranking and traffic
- Think of better user experience than profitability while promoting a page
- Huge Market to be explored in the regional search area
2. Ramasubramanian Alwarsamy - Chennai City Traffic Police Online Initiative
Mr Ram explained the importance of government connecting to public through online media and various ideas they implemented.
As a first step they got a good success in setting up a Facebook page for Chennai Traffic Police where user can post content and comments. You can also get traffic updates directly from control room.
Chennai Traffic Police Facebook Page URL: http://www.facebook.com/chennaitrafficpolice
3. Navneet Kaushal – CEO, Page Traffic, Global SEO Strategies
These are the strategies that one should follow for promoting a website globally:
- Separate websites or sub folders for Multilingual or Multiregional Targeting
- Use ccTLD (Country Code Top Level Domains).
- Define Geo targeting in webmaster tools
- Create multilingual content for different regions. Don’t Translators the same content as it some times mis-lead the users
- Update Google Place Listings with correct local information
4. Benedict Hayes – Follow the Google Mission
Ben gave awesome presentation on the Online marketing strategies covered lot of topics here are some of them.
- Impeccability of Google algorithm, Why should we stop fighting with it and make our sites Google Friendly.
- Meta Descriptions should be framed in such a way that we meet our users requirement instead of stuffing keywords in it. Which improves the CTR of the organic result and reduce the bounce rate.
- Explained the structure of the site should be hierarchal architecture required by Google
- Discussion of Importance of using dates for news websites
- Importance of Rich snippets (microdata, microformats, and RDFa) 3
- Importance of Google+ Page and +1 for brands and how it going to affect us in the future
- Explained the importance of building links to the internal pages so that it ‘passes up’ the pagerank juice to the top level domain
- Impact of Rel=’Next’ Rel=’Perv’ in Google Page Indexing.
5. Siby Kuriakose – Importance of Display Ads.
Siby presented the origin of internet and Google AdWords in a small presentation and made a point that Display ads are making more impact on the user rather that normal text ad.
Ending his speech he made an announcement that Cognizant technologies is going to enter in the Digital Marketing Agency business sector.
This brings us to the end of very interesting speeches.
Panel Discussion on Online Marketing Strategies for 2012
Key members:
1. Sorav Jain: CEO, echoVme Consulting Pvt. Ltd
2. Yukti Sharma: Online Marketing Manager at Citibank
3. Venu Gopal Nair: CEO, Ideascape Communications Pvt Ltd
4. Priya Swaminathan: Digital Communications Consultant at Cognizant
Moderator : Kiruba Shankar - CEO at Business Blogging Pvt Ltd
Each of them gave a case study of their own experience as mentioned below
Sorav Jain: Explained how Volkswagen created a branding campaign for Volkswagen Zeta for using LinkedIn recommendations.
Yukti Sharma: Explained how they used their internal data to acquire new credit card customers using online lead generation technique. They shifted focus from ROI to profitability.
Venu Gopal Nair: Explained how they helped Apollo hospitals website to become more interactive to user and generate leads.
Twitter User Names of Speakers
@vivekbhargava - Vivek Bhargava: Chairman, SEMPO India
@soravjain - Sorav Jain: CEO, echoVme Consulting Pvt. Ltd.
@benboombastic - Benedict Hayes: VP - Digital Strategy, Communicate 2
@Sibykuriakose - Siby Kuriakose, Head of Digital Marketing, Cognizant
@2rams - Ramasubramanian Alwarsamy: Social Media Consultant
@navneetkaushal - Navneet Kaushal: CEO, Page Traffic
@soravjain - Sorav Jain: CEO, echoVme Consulting Pvt. Ltd.
@benboombastic - Benedict Hayes: VP - Digital Strategy, Communicate 2
@Sibykuriakose - Siby Kuriakose, Head of Digital Marketing, Cognizant
@2rams - Ramasubramanian Alwarsamy: Social Media Consultant
@navneetkaushal - Navneet Kaushal: CEO, Page Traffic
Thank You Very Much
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