Tuesday 21 June 2016

SEO Interview Questions and Answers for Beginners

What is Search Engine?
Search engine is a computer program that is designed to search for information on the World Wide Web.
Ex: Google, Yahoo, MSN e.t.c

What is SEO (Search engine optimization)? Types of SEO?
Search engine optimization is the process of getting visibility of a website or a web page in a search engine result page (SERP) and maximizing the number of visitors to a particular website.

There are two types fo SEO available: On-Page Optimization and Off Page Optimization

What is On-Page Optimization?
On page optimization refers to techniques that you can do within the website to improve the position of a web site in SERP

Website content, URL structure, meta tags and more within the website in order to improve its position in the search engine rankings.

What is Off Page Optimization?
Off page optimization refers to techniques that you can do outside the website to improve the position of a web site in SERP

Link building, Image Sharing, Blog posting, Social Bookmarking, Document Sharing, Video Sharing and Article Submissions E.t.c

What is a Keyword?
A keyword is a word or phrase that is used to match with the query a person enters into a search engine to find required information.

What is a Backlinks?
Backlinks are incoming links from one web page to another website.

What is Anchor Text?
Anchor text is a clickable text in a hyperlink. With anchor text back link, search engines find the most relevant keywords of a web page should get rank.

What is Internal Link?
Internal link is a hyperlink that links from one page to another webpage within the same domain or website.

What is External Link?
External link is a link to your website that comes from other domain or websites on the internet.  If you give link to another website, this is also considered an external link.