Quality Score is a variable used by Google, Yahoo!, and MSN that can influence both the rank and cost per click (CPC) of ads.
Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network.
The Ad Words system works best for everybody: advertisers, users, publishers, and Google when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
There are a number of factors that determine the Quality Score of a given ad
=>> Click-Through Rate
Quality Score formulas is the historical click-through rate (CTR) of the keyword and matched ad. Google determined ad rank by running the following formula against each ad and sorting them in descending order: bid * CTR.
=>> Ad Copy Relevance
The relevance of the ad copy to the keyword is a factor in determining Quality Score. Therefore, it can be assumed that ads with ad copy that contains the keyword will have a higher Quality Score than ads with ad copy that does not contain the keyword.
=>> Landing Page Quality
Landing page quality is a factor in determining Quality Score. Landing page quality generally refers to whether or not the page contains relevant and original content and the navigability of the site.
=>> Landing Page Load Time
Google revealed that landing page loading time impacts the Quality Score
=>> Geographical Considerations
Google has revealed that the accounts performance in the geographical region where the ad will be shown impacts Quality Score.
Quality Score = (keyword's CTR, ad text relevance, keyword relevance, landing page relevance)
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