Saturday, 17 March 2012

Digital Marketing, What is Digital Marketing, Online Marketing Strategies


What is Digital Marketing?

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, surrounding things like banner advertising, search engine optimization (SEO) and pay per click.

Yet, this is too slight of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea.

To clearly define what digital marketing is let’s talk about what it is not. For starters, it does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.

The Internet can be used both to push a message to someone like email, IM, RSS, or voice broadcast, as well to “pull” content serving a banner ad and Pay Per Click search terms. Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to accomplish marketing campaigns.

Sure, some people may respond to a call to action from an advertisement in one of these mediums but there is no way to know the exact number of people who saw or heard it. Such data is collected (and still then just educated guesses) long after the initial ad impression is made. Yes, convergence has made television at bit more interactive, with devices such as TiVo able to record viewer statistics like those for Web sites, but there is still a long way to go.

No comments:

Post a Comment