SEMPO Chennai Meetup - Summary - SEO Meetings Chennai - SEO Events Chennai

Key Takeaways from SEMPO-2011

Speakers:

1. Vivek Bhargava: Chairman, SEMPO India

2. Ramasubramanian Alwarsamy: Social Media Consultant

3. Navneet Kaushal: CEO, Page Traffic

4. Benedict Hayes: VP - Digital Strategy, Communicate 2

5. Siby Kuriakose, Head of Digital Marketing, Cognizant

 Key learning’s from the speakers

1. Vivek Bhargava: Chairman - WPO – Web Presence Optimization

 This can be achieved by using brand keywords in all social networking platforms.

• Do not restrict optimization to website. Expand the optimization efforts to other channels like News, Wiki, Social Network’s
• Concentrate content more specific to Psychographics than Demographics
• Website content is not only text. Consider Images, Videos, Games, Apps, Facebook & Twitter also as content
• PageRank is not only the main concern. CTR of the organic search results will play a major role in ranking and traffic
• Think of better user experience than profitability while promoting a page
• Huge Market to be explored in the regional search area

2. Ramasubramanian Alwarsamy - Chennai City Traffic Police Online Initiative

Mr Ram explained the importance of government connecting to public through online media and various ideas they implemented.

As a first step they got a good success in setting up a Facebook page for Chennai Traffic Police where user can post content and comments. You can also get traffic updates directly from control room.

Chennai Traffic Police Facebook Page URL: http://www.facebook.com/chennaitrafficpolice

3. Navneet Kaushal – CEO, Page Traffic, Global SEO Strategies

These are the strategies that one should follow for promoting a website globally:

• Separate websites or sub folders for Multilingual or Multiregional Targeting
• Use ccTLD (Country Code Top Level Domains).
• Define Geo targeting in webmaster tools
• Create multilingual content for different regions. Don’t Translators the same content as it some times mis-lead the users
• Update Google Place Listings with correct local information

4. Benedict Hayes – Follow the Google Mission

Ben gave awesome presentation on the Online marketing strategies covered lot of topics here are some of them.

• Impeccability of Google algorithm, Why should we stop fighting with it and make our sites Google Friendly.
• Meta Descriptions should be framed in such a way that we meet our users requirement instead of stuffing keywords in it. Which improves the CTR of the organic result and reduce the bounce rate.
• Explained the structure of the site should be hierarchal architecture required by Google
• Discussion of Importance of using dates for news websites
• Importance of Rich snippets (microdata, microformats, and RDFa) 3
• Importance of Google+ Page and +1 for brands and how it going to affect us in the future
• Explained the importance of building links to the internal pages so that it ‘passes up’ the pagerank juice to the top level domain
• Impact of Rel=’Next’ Rel=’Perv’ in Google Page Indexing.

5. Siby Kuriakose – Importance of Display Ads.

Siby presented the origin of internet and Google AdWords in a small presentation and made a point that Display ads are making more impact on the user rather that normal text ad.

Ending his speech he made an announcement that Cognizant technologies is going to enter in the Digital Marketing Agency business sector.

This brings us to the end of very interesting speeches.

Panel Discussion on Online Marketing Strategies for 2012

Key members:

1. Sorav Jain: CEO, echoVme Consulting Pvt. Ltd

2. Yukti Sharma: Online Marketing Manager at Citibank

3. Venu Gopal Nair: CEO, Ideascape Communications Pvt Ltd

4. Priya Swaminathan: Digital Communications Consultant at Cognizant

Moderator : Kiruba Shankar - CEO at Business Blogging Pvt Ltd

Each of them gave a case study of their own experience as mentioned below

Sorav Jain: Explained how Volkswagen created a branding campaign for Volkswagen Zeta for using LinkedIn recommendations.

Yukti Sharma: Explained how they used their internal data to acquire new credit card customers using online lead generation technique. They shifted focus from ROI to profitability.

Venu Gopal Nair: Explained how they helped Apollo hospitals website to become more interactive to user and generate leads.

Twitter User Names of Speakers

 @vivekbhargava - Vivek Bhargava: Chairman, SEMPO India
 @soravjain - Sorav Jain: CEO, echoVme Consulting Pvt. Ltd.
 @benboombastic - Benedict Hayes: VP - Digital Strategy, Communicate 2
 @Sibykuriakose - Siby Kuriakose, Head of Digital Marketing, Cognizant
 @2rams - Ramasubramanian Alwarsamy: Social Media Consultant
 @navneetkaushal - Navneet Kaushal: CEO, Page Traffic

Thank You Very Much